workshops-full-description

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The Power of Email Marketing: Featuring Social Media Engagement.

Increase & reward loyalty while driving new customers to your door.

This presentation will provide a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Attendees of this presentation will learn:

Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality
The different types of deal you might run (includes: Facebook promotion, local deals and Trackable coupons)
5 steps to a great offer (set the goal, select the type of offer, creation and control, distribution/promotion, results/follow-up)
Start building your own offer and understand the 5 Don’ts of Deals

Join us and learn some great new strategies to help develop your next offer or promotion.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.

Rock the Holidays: Give yourself the gift of new customers

Holiday spending and sales are going to be UP - so take action now to make the most of the months ahead & ROCK the Holidays --
You’ll learn:

How to Create a Plan - with clear & measurable goals
Select just right Offer for audiences
Select/create just the right lists (check it twice? you bet!)
Ways to make your offer POP! -- especially on mobile
How to take it Social & make it Shareable
Specific "how-tos" for every kind of campaign: deal, donation, downloads and more

Join us for this lively, information-packed event just in time to help your (and your customers') Holidays ROCK!

Look Great in the Inbox: The 7 don'ts of email design

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! You’ll learn:

Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement
Readability – including fonts, white space and single-column design
Images – including sizing, placement, links and more
Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!

Build Your Marketing Toolkit: A framework for small businesses and organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

What marketing really is (and isn’t).
How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for your marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
It’s ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.

Campaigns That Drive Action: Events and Online Registration

This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Attendees of this presentation will learn:

Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
Promoting the event (with a sample promotional schedule and activities)
Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.
Post-event actions, including review of stats and social activity and sending out a survey

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.

Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.

Online Surveys & Feedback: Online Surveys that Work to Grow Your Business

This presentation will provide a deeper look into the importance and effectiveness of gathering feedback and surveys.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews.

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.

Attendees of this presentation will learn:

The importance of listening and how to set your survey’s objective.
Develop good questions and understand how long is long enough.
Three different considerations for when to survey and how to think about which parts of your audience to survey.
What to do with the results once you have them.

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.

Automate Your Marketing: Planning Ahead to Covert & Keep

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business.
This seminar will help you:

Learn the difference between automated messages and autoresponder campaigns
Decide where autoresponders can help you do better marketing communications
Understand key actions that trigger emails to be sent
Identify what steps to take to design effective autoresponder campaigns
Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!

Content Marketing: What to Say, and How to Say It

Using words and images to craft your email messages

Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!"

What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be share worthy to your audiences.

What are the Keys to Great Content?
This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:

Create
Curate
Extend

...the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.
Register today!

Measure Your Marketing: How to use reports and analytics to evaluate your marketing campaigns

Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
You’ll learn:

How email open and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for best results
- Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
- The calls to action/messaging that actually WORK
- Best times, days and ways to get the response you want
How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want.
How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!

Getting Started Demo: Getting Started with Constant Contact: A Live, Guided Demonstration

This live, guided demonstration of getting started with Constant Contact. You will learn the basics so you can get going with your own marketing. The session will cover:

Setting up your Constant Contact account
Review of Trackable Coupons and Local Deals tools
Creating a campaign and editing the template
Branding your campaigns with your logo, colors and photos
Contacts and how to import your email lists
Making it easy and valuable for others to share your deal via social media
Reports, Tracking and managing redemption

Is this seminar right for you? This seminar is suitable for anyone new to Constant Contact, or who just wants a hand learning how to use our products.

Harness the Power of Mobile: How to use mobile technology to promote yourself

Participants will learn how to use mobile technology to promote themselves and drive more business:

Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this seminar to make mobile a part of your business.

You’ll learn:

Why mobile makes local listings more important than ever
How to drive action with mobile marketing
How to create content with and for mobile

Standout Subject Lines: Get Open, Get Read, Get Results

Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.

We’ll cover:

The three keys that make or break your subject line (and how short your window really is..)
What works – and what does NOT work – in capturing your readers’ attention
Length, brand, urgency and offers – make them work for your subject lines
Before and examples that make it crystal clear how to improve your results

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!

60-Ways To Grow Your List

Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.

Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!

We will cover:

Why someone should join your contact list and what’s in it for them
How to ask people to join your list "face-to-face"
How to use social media to grow your list
How to grow your list on your website or blog
How to use print material to get people to sign up
How to use events to help grow your list
How to use incentives and giveaways to grow your list

Social Media Timesavers: Save time and save your sanity

Do you know that 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do – running your business or organization. Join us and learn the latest time savers and best practices from Constant Contact Regional Development Director, Erin Bemis.

Participants will learn:

Tips for saving up to ten hours a week managing your social media
Simple ways to find usable, relevant content for your posts
How to integrate your social media into sales promotions and events
Best practices, business builders and more...

Who should attend?

Marketers, business owners, managers, professional services, nonprofit professionals. Any one that needs to get more done in less time with social media. This session is suited for beginners. Participants should have a basic knowledge and understanding of social media in general.

Social Media Basics: The why, the what, and the how for your small business or nonprofit

They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.

This seminar will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!

We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:

· What each network is about
· What to post
· How often to post
· The business benefit of using each social network

We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.

Social Media 102—Your Social Now What?

You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?

This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel.
You’ll also get tips on how to tell if your social media activity is working.

This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.

Promotions Planning & Design:
Creating and Delivering Offers that Work

This presentation will provide a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Attendees of this presentation will learn:

Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality
The different types of deal you might run (includes: Facebook promotion, local deals and Trackable coupons)
5 steps to a great offer (set the goal, select the type of offer, creation and control, distribution/promotion, results/follow-up)
Start building your own offer and understand the 5 Don’ts of Deals

Email Marketing for Success: Grow Your Business with Newsletters and Announcements

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

Campaigns in general: what is a campaign, types of newsletters
What to write about in your newsletter or announcement and how to consider using images
Subject line best practices, and when to send your newsletter
The importance of understanding how connected email and social media are…they have to be done together.
What types of additional tools might be useful

Grow Your Business with Email & Social Media: Simple Marketing Strategies for Business and Nonprofits

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. Today we’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.

Grow Your Email List: Quick, easy ideas to expand your reach

So, how’s your email list? Is it growing steadily – or a bit stagnant? And when’s the last time you actually contacted them? If you are ready to develop a great list of email addresses to start marketing to, you need a plan! This seminar will help you identify how to gather contacts of people interested in your organization wherever they find you, plus provide tips, technologies and tactics for keeping your contacts organized and segmented for easier, more effective targeted marketing.

In this webinar you will learn how to:

Get started with gathering email contacts
Establish an organized contact segmentation process
Grow your email lists online and in person
Keep your subscribers interested & engaged after they sign up

Join us and learn some great strategies for collecting and managing your contact list -- so you can start to grow your email list, expand your reach and achieve your goals!

Digital Marketing Trends for Small Businesses

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.

Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.

The trends we’ll discuss will be:

Digital marketing – it can no longer be ignored
Content marketing – it’s more important than ever
Targeting + Segmentation = Personalization
Mobile (experience and advertising)
Beyond big data – make decisions

Marketing Workshops

The Power of Email Marketing: Featuring Social Media Engagement.

Rock the Holidays: Give yourself the gift of new customers

Look Great in the Inbox: The 7 don'ts of email design

Build Your Marketing Toolkit: A framework for small businesses and organizations

Campaigns That Drive Action: Events and Online Registration

Online Surveys & Feedback: Online Surveys that Work to Grow Your Business

Automate Your Marketing: Planning Ahead to Covert & Keep

Content Marketing: What to Say, and How to Say It

Measure Your Marketing: How to use reports and analytics to evaluate your marketing campaigns

Getting Started Demo: Getting Started with Constant Contact: A Live, Guided Demonstration

Harness the Power of Mobile: How to use mobile technology to promote yourself

Standout Subject Lines: Get Open, Get Read, Get Results

60-Ways To Grow Your List

Social Media Timesavers: Save time and save your sanity

Social Media Basics: The why, the what, and the how for your small business or nonprofit

Social Media 102—Your Social Now What?

Promotions Planning & Design:
Creating and Delivering Offers that Work

Email Marketing for Success: Grow Your Business with Newsletters and Announcements

Grow Your Business with Email & Social Media: Simple Marketing Strategies for Business and Nonprofits

Grow Your Email List: Quick, easy ideas to expand your reach

Digital Marketing Trends for Small Businesses

26 Summit st, ste. 200 brighton, MI 48116
810-225-7500

Derek Freund
Outsourced chief Marketing Officer
Speaker, Author, Implementer
derek@roguemarketingsystems.com

Contact Us

Subscribe

Marketing Workshops

The Power of Email Marketing: Featuring Social Media Engagement.

Rock the Holidays: Give yourself the gift of new customers

Look Great in the Inbox: The 7 don'ts of email design

Build Your Marketing Toolkit: A framework for small businesses and organizations

Campaigns That Drive Action: Events and Online Registration

Online Surveys & Feedback: Online Surveys that Work to Grow Your Business​

Automate Your Marketing: Planning Ahead to Covert & Keep

Content Marketing: What to Say, and How to Say It

Measure Your Marketing: How to use reports and analytics to evaluate your marketing campaigns

Getting Started Demo: Getting Started with Constant Contact: A Live, Guided Demonstration

Harness the Power of Mobile: How to use mobile technology to promote yourself

Standout Subject Lines: Get Open, Get Read, Get Results

﻿60-Ways To Grow Your List

Social Media Timesavers: Save time and save your sanity

Social Media Basics: The why, the what, and the how for your small business or nonprofit ​​

Social Media 102—Your Social Now What?

Promotions Planning & Design:Creating and Delivering Offers that Work

Email Marketing for Success: Grow Your Business with Newsletters and Announcements

Grow Your Business with Email & Social Media: Simple Marketing Strategies for Business and Nonprofits

Grow Your Email List: Quick, easy ideas to expand your reach

Digital Marketing Trends for Small Businesses

26 Summit st, ste. 200 brighton, MI 48116​810-225-7500

Derek FreundOutsourced chief Marketing OfficerSpeaker, Author, Implementerderek@roguemarketingsystems.com

Contact Us

Subscribe

Online Surveys & Feedback: Online Surveys that Work to Grow Your Business

60-Ways To Grow Your List

Social Media Basics: The why, the what, and the how for your small business or nonprofit

Promotions Planning & Design:
Creating and Delivering Offers that Work

26 Summit st, ste. 200 brighton, MI 48116
810-225-7500

Derek Freund
Outsourced chief Marketing Officer
Speaker, Author, Implementer
derek@roguemarketingsystems.com