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Workshops & Seminars


The Power of Email Marketing: Featuring Social Media Engagement

Rock the Holidays: Give yourself the gift of new customers

Increase & reward loyalty while driving new customers to your door.

This presentation will provide a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients. READ MORE...
Holiday spending and sales are going to be UP - so take action now to make the most of the months ahead & ROCK the Holidays --​
You’ll learn:
  • How to Create a Plan - with clear & measurable goals
READ MORE...
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Look Great in the Inbox: The 7 don'ts of email design

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact!
​You’ll learn:
  • Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement
  READ MORE...​

Build Your Marketing Toolkit: A framework for small businesses and organizations 

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.
​READ MORE...​
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Event Marketing & Registration: 
Increase & reward loyalty while driving new customers to your door. 

This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events.​
READ MORE...​

Online Surveys & Feedback: Online Surveys that Work to Grow Your Business​

This presentation will provide a deeper look into the importance and effectiveness of gathering feedback and surveys.
​
At the heart of small business marketing... READ MORE...​
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Automate Your Marketing: Planning Ahead to Convert & Keep

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT? READ MORE...​

Content Marketing: What to Say, and How to Say It

Using words and images to craft your email messages

Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!"
What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
What are the Keys to Great Content? READ MORE...​
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Measure Your Marketing: How to use reports and analytics to evaluate your marketing campaigns

Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.

​You'll learn: READ MORE...

Getting Started Demo: Getting Started with Constant Contact: A Live, Guided Demonstration

This live, guided demonstration of getting started with Constant Contact. You will learn the basics so you can get going with your own marketing. The session will cover:
  • Setting up your Constant Contact account
  • Review of Trackable Coupons and Local Deals tools
READ MORE...​
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Harness the Power of Mobile: How to use mobile technology to promote yourself

Participants will learn how to use mobile technology to promote themselves and drive more business:
 
Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them...
READ MORE...

Standout Subject Lines: Get Open, Get Read, Get Results

Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:
  • The three keys that make or break your subject line (and how short your window really is..)
READ MORE...​
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60-Ways To Grow Your List

Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
 
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital...READ MORE...

Social Media Timesavers: Save time and save your sanity

Do you know that 43% of small businesses dedicate six or more hours per week to social media?  While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do – running your business or organization.  Join us and learn the latest​... READ MORE...​
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Social Media Basics: The why, the what, and the how for your small business or nonprofit 

They’re Out There – How Do You Reach Them?  You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media. READ MORE...

Social Media 102--Your Social, Now What?

You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?
​
This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. READ MORE...​
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Campaigns That Drive Action: Events and Online Registration

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your... 
​READ MORE...

Email Marketing for Success: Grow Your Business with Newsletters and Announcements

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become...
​READ MORE...​
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Grow Your Business with Email & Social Media: Simple Marketing Strategies for Business and Nonprofits

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so... READ MORE...

Grow Your Email List: Quick, easy ideas to expand your reach

So, how’s your email list? Is it growing steadily – or a bit stagnant? And when’s the last time you actually contacted them? If you are ready to develop a great list of email addresses to start marketing to, you need a plan! This seminar will help you identify how to gather contacts of people interested in your organization wherever they find you, plus provide tips... READ MORE...
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Digital Marketing Trends for Small Businesses

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so... READ MORE...

26 Summit st, ste. 200 brighton, MI 48116
​810-225-7500

Derek Freund
Outsourced chief Marketing Officer
Speaker, Author, Implementer
derek@roguemarketingsystems.com

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  • What We Do
    • Why Multi-Channel?
    • The Pledge
    • Fix Your Follow Up
    • About Derek >
      • Hire Derek for Your Next Event
  • Who We Help
    • Case Studies
    • Mentors Influencers >
      • Testimonials
      • Celebrity Superstar Marketing
  • Workshops & Seminars
    • Hire Derek for Your Next Event
    • Marketing Control Workshop - Advanced
    • Workshop List
    • Webinar Workshop Replay
    • People of Power & Influence
  • Why Constant Contact
    • ToolKit
    • Why is Email so Important?
  • Free Resources
    • Free Audio Files
    • Social Media Infographic
  • Derek's Blog
  • Contact
  • Direct Mail ROI Calculator
  • Rogue Marketing Calendar