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Is a $44.25 Return On Investment (ROI) Something You Want To Ignore or Do Half-Ass?
Email Marketing is Alive and Well…
It remains a consistently reliable method of finding and keeping customers.
Yes folks, social may be sexy, but email delivers—in terms of both customer acquisition and retention. Clearly, that’s not lost on either investors or marketers even though the space doesn’t usually garner as much media coverage as the latest social analytics innovation or this month’s marketing automation breakthrough.
Sure, he’s biased, but there are plenty of metrics to back up his argument. The most compelling one is tied to response rates. One of Bard’s favorite stats: for every $1 spent on email marketing, there’s an average return of $44.25. (The source for that revelation is the Direct Marketing Association.)