​The Bare Naked Ego Resistant Fact:
 Nobody ever wants to confront the needless loss of customers, patients, members or donors.

Here’s how the loss breaks down:

• 1% die
• 3% move away--
• 14% are lured by a competitor--
• 14% are turned away by product or service dissatisfaction--
• 68% leave because of poor attitude, indifference—little or no communications--

Do the math. Over 68% of your lost business is preventable.

​It’s 400% more expensive to acquire a new customer than it is to keep a current one.

Turn this challenge into your greatest opportunity. 

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