- Desire and ability to pay
- High R.O.I value to her clients
- Environments that create new prospects frequently. Think of a Golden Goose.
With this campaign in place, we opened a world of opportunities in the four or five niches of ideal clientele that value and need her services repeatedly. First on the list, local hospitals and clinics that hire doctors from foreign countries. Working from our list: first, these organizations have the ability to pay. Second, the return on investment (R.O.I.) is high; we need doctors who can communicate effectively. These facilities are aware of the potential for lawsuits if a health-care provider with a language barrier is misunderstood by a patient that could have life-threatening consequences. Subsequently, investing $900-$1,500 to modify an accent and improve listening and comprehension skills represents a tremendous value at every level. Experienced hospital administrators recognize that hiring speech coaches ensures a positive and safe doctor-patient experience and reduces exposure to malpractice suits. Finally but equally important, health-care providers tend to rotate staff frequently, providing Corinne a viable environment to engage new clients repeatedly. Like a Golden Goose. Operationally, she can provide one-on-one private coaching and onsite group sessions, greatly increasing her hourly fees. It’s win-win for all. Similarly, highly paid foreign auto executives meet our criteria perfectly too. Within weeks we created a prospect list, a marketing method to schedule appointments with key decision makers, get referrals and sign new clients. Already, Corrine is in talks with Chrysler. This lady is calling the shots.
If you wish to contact Corinne with questions or referrals to hospitals or auto industry executives, she can be contacted at firstname.lastname@example.org