Corrine Berringer, CEO Corrine is a professional speech and voice coach and communications expert who trains clients to verbally communicate effectively with poise and confidence. She has a master’s degree in speech-language pathology and is certified by The American Speech-Language Hearing Association. It’s fascinating to hear her stories about all the different types of people and professions she’s worked with through the years, from actors, pro athletes, Ivy League college professors, and members of Congress to stroke and injury survivors, relocated executives and foreign doctors seeking a more commanding presence and accent modification. More recently, there’s a growing transgender community desiring voice training to better reflect their identity. A true testimony to the saying, “With every change, there’s opportunity.”
Corrine has been a member of my marketing group and attended our workshops for six or seven years and she’s always a delight to have in the audience. A few months ago she approached me, determined to grow her business and maximize her income. While her skills are unique and marketable to a broad variety of people, the key element of her request was a desire to increase her income. Not an uncommon challenge for any professional services business. When first we met to discuss and implement a plan, my advice to narrow her scope of focus, not broaden it, was contrary and counter-intuitive to much of the counsel she’d received. Although she has plenty of opportunities, getting paid and getting paid well take skill. After closely listening and dialoguing we “masterminded” that her focus would be directed only to organizations—not individuals— that met these three criteria:
With this campaign in place, we opened a world of opportunities in the four or five niches of ideal clientele that value and need her services repeatedly. First on the list, local hospitals and clinics that hire doctors from foreign countries. Working from our list: first, these organizations have the ability to pay. Second, the return on investment (R.O.I.) is high; we need doctors who can communicate effectively. These facilities are aware of the potential for lawsuits if a health-care provider with a language barrier is misunderstood by a patient that could have life-threatening consequences. Subsequently, investing $900-$1,500 to modify an accent and improve listening and comprehension skills represents a tremendous value at every level. Experienced hospital administrators recognize that hiring speech coaches ensures a positive and safe doctor-patient experience and reduces exposure to malpractice suits. Finally but equally important, health-care providers tend to rotate staff frequently, providing Corinne a viable environment to engage new clients repeatedly. Like a Golden Goose. Operationally, she can provide one-on-one private coaching and onsite group sessions, greatly increasing her hourly fees. It’s win-win for all. Similarly, highly paid foreign auto executives meet our criteria perfectly too. Within weeks we created a prospect list, a marketing method to schedule appointments with key decision makers, get referrals and sign new clients. Already, Corrine is in talks with Chrysler. This lady is calling the shots.
If you wish to contact Corinne with questions or referrals to hospitals or auto industry executives, she can be contacted at corinne@barringerconsultants.com
- Desire and ability to pay
- High R.O.I value to her clients
- Environments that create new prospects frequently. Think of a Golden Goose.
With this campaign in place, we opened a world of opportunities in the four or five niches of ideal clientele that value and need her services repeatedly. First on the list, local hospitals and clinics that hire doctors from foreign countries. Working from our list: first, these organizations have the ability to pay. Second, the return on investment (R.O.I.) is high; we need doctors who can communicate effectively. These facilities are aware of the potential for lawsuits if a health-care provider with a language barrier is misunderstood by a patient that could have life-threatening consequences. Subsequently, investing $900-$1,500 to modify an accent and improve listening and comprehension skills represents a tremendous value at every level. Experienced hospital administrators recognize that hiring speech coaches ensures a positive and safe doctor-patient experience and reduces exposure to malpractice suits. Finally but equally important, health-care providers tend to rotate staff frequently, providing Corinne a viable environment to engage new clients repeatedly. Like a Golden Goose. Operationally, she can provide one-on-one private coaching and onsite group sessions, greatly increasing her hourly fees. It’s win-win for all. Similarly, highly paid foreign auto executives meet our criteria perfectly too. Within weeks we created a prospect list, a marketing method to schedule appointments with key decision makers, get referrals and sign new clients. Already, Corrine is in talks with Chrysler. This lady is calling the shots.
If you wish to contact Corinne with questions or referrals to hospitals or auto industry executives, she can be contacted at corinne@barringerconsultants.com
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