In 1892 Reinhold Niebuhr was born in Massachusetts. He grew up to be an Evangelical preacher. His name has mostly been forgotten, but I think you’ll recognize the words he wrote and spoke:
God, grant me the serenity to accept the things
I cannot change,
Courage to change the things I can,
And wisdom to know the difference.
I’ll get to my practical “marketing wisdom” in a moment. I do appreciate your patience in allowing me to step back from all things business and monetary for a few moments to look at life from a broad perspective from high atop my 2nd floor mastermind hideout. I hope you’ll agree with C.S Lewis, who wrote: We read to know we’re not alone. We all have individual goals and ambitious, skills and experiences, but ultimately we have more in common than differences to share. If nothing else, the essayist E.B. White said, The whole duty of a writer is to please and satisfy himself, and the true writer always plays to an audience of one. Today, that is you and me.
Sometimes people trying to be “smart” behave “dumb”. The acronym K.I.S.S (Keep It Simple Stupid) provides valuable lessons. Even complex procedures are simple when broken down to the basic fundamentals.
While these pillars are “irrefutable” and time tested, I encourage you to prove them to yourself by carefully studying every extra-ordinary business.
- Generate Leads
- Engage Your Prospects
- Present Offer
- Close Sale
This model is both elegantly simple, yet brutally honest and uncomplicated. A thorough assessment of any business will reveal that none of these pillars can be neglected without costly consequences.
It would be easy for me to teach that every business should invest an equal portion of time, talent and money to maintain and grow each of these pillars. When a business is in its 100-percent start up mode that would be ideal. However, my experience indicates that most businesses are disproportionally good-to-excellent at one or two pillars, and not very good at the others.
Improving or temporarily outsourcing the lacking pillars can and will turn an ordinary business into an extra-ordinary business or sales career.
To learn more about building stronger pillars for your business go to www.roguemarketingsystems.com and register for your FREE seat to watch The Reckoning webinar.