Training, exercising, and physically exerting myself have been the foundational parts of my life. As a scrawny prepubescent kid growing up on “the mean streets” of Farmington, Michigan, I struggled to gain muscle, get stronger and run faster. The foul tasting concoctions of protein powders, desiccated liver and brewer’s yeast could have gagged a Billy goat, as it did me.
Professional selling and marketing are much more effective when you educate and inspire. Here’s how.
Without exception, the best professionals effectively persuade and inspire through education, however subtle or detailed. A doctor might “educate” a diabetic that they’ll die if they don’t lose weight, stop eating bad carbs, and if necessary take insulin. Enough said—sold! Other patients may need to hear it umpteen times, read books or start suffering before they alter their behavior and “buy” the doctor’s good advice. Sadly, some, never learn.
How To Use Your Knowledge, Expertise, and Skills To Be a Better Marketer and Position Yourself As a Respected Authority In Your Field
We’ve all heard the expression, “knowledge is power.” Of course, that’s only true when knowledge is applied. This is obvious for complex procedures like brain surgery and rocket science. However, we often forget that real knowledge must include daily practical activities, skillfully applied to the task at hand. Only then can knowledge (and subsequently POWER) be achieved.
Derek Freund is the founder of Rogue Marketing Systems. He leads his organization training business owners, sales people, professionals, and nonprofits on how to implement cost-effective, time efficient marketing. Demystifying and simplifying methods that produce profitable results— not confusion or anxiety.